When it comes to a new venture, developing a social media presence is a chicken and egg thing. It’s difficult to see the benefits of producing marketing content if nobody is going to see it.

Over the last couple of years Twitter users have evolved and their behavior has adapted to the medium. Amongst the mass of unknown Twittos there is an unsaid “I follow you, you follow me” rule.

Because It seemed like a fair deal, I decided to give it a go.

The sweet spot

After a few weeks of experiments, this is what worked the best.

• Have a nice complete profile and looking active (a few tweets a week)
• Pin your best post (or retweet) at the top of your profile
• Use the follower pool of a profile from someone in your industry with a similar number of quality followers
• Check the extra people who followed you and following them back daily
• Follow new people at 18:00 GMT (the whole twitting world (bar Australia) is awake)
• Follow 80-100 people a day. It seems to be the sweet spot. You can try more but be careful as Twitter frowns upon this method and you could get suspended. The limit might be around 200 (un)follow rolling over 24h (<2000 followers)
• Give people some time before unfollowing them (some wise people only use Twitter on weekends)

Every now and then unfollow the people who have uninteresting accounts that do not follow you. Managerfilter is a handy tool for this as you can unfollow people faster, sort them by influence, ratio etc. By the way, you will receive a lot of DMs, the mobile app seems to be the fastest way to clean up your DM box.

Conclusion

Ultimately it’s about having a profile that says: I will post some interesting stuff and I will retweet some of your posts. If you nail these 2 points Twitter will start being an interesting tool to share content in.

If you have any other tip feel free to shout me a good oul Tweet @PierreAclement…